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Outsmart Your Competition: Learn About Search Engine Optimization Now

Outsmart Your Competition: Learn About Search Engine Optimization Now

Building a web site is just part of the process of getting your business noticed online. SEO is a key part of the puzzle. You can have the most attractive and informative web site out there, but it does you absolutely no good if nobody can find it. This article includes several SEO techniques that you can immediately start utilizing to boost your search rankings.

Proper keyword density is essential to search engine optimization. To keep out of trouble, at least 80 percent of your page content should not be keywords.

Learn what kind of experience they have in SEO. You need the best information and knowledge of risks to make an informed decision.

Use header tags to your advantage. They can be a bit too big sometimes, but use CSS and change their size. Search engines love headers and use them as a means to rank a website. Use the H1 and H2 tags to highlight important things about your product or service so that the engines crawl something worthwhile.

Look at the source code on the sites of your competitors. This allows you to see how others are utilizing SEO and keywords. It’s likely you don’t want to copy them, but looking around can show you what has and hasn’t worked for them.

Using a product feed will give your business a more visible presence and help draw more potential customers to your website. Through feeds you will be able to deliver information about your goods such as descriptions, pricing and images. The best places to submit are shopper comparison sites and the major search engines. Customers interested in the area of business you represent can subscribe through a feed reader.

Position yourself as a specialist or expert. This marketing tool can be extremely useful. You need to design a website that appeals to a well-defined consumer niche and that is easy for members of that group to find. In doing so, make sure your website is centered on the actual needs of this target audience, not just on your perception of their needs.

Site maps allow search engines to index all pages from your site. A site map can help a search engine find pages on your site more easily. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

You site should be easy to navigate and to read. If you design a website which is easy to navigate and read, including accessibility options like making the font size larger, you’ll find that your site ranks higher on search engines. Your site should be easy to read and easily found by search engines.

Even after you implement these suggestions, your work is not done. Search engine optimization is not a one time thing. Don’t fall behind the times when it comes to SEO success. Always stay abreast of the latest search engine optimization news and advice in order to retain the high rankings you are hoping for.